Memorial Weekend Finales
In celebration of Memorial Day weekend, which coincided with the launch of several highly anticipated series finales, the Memorial Campaign was initiated. This campaign aimed to provide fans with the opportunity to binge-watch their favorite shows over the Memorial Day weekend. The series finales included titles such as "YellowJackets", "Succession", "Marvelous Mrs. Maisel", and "Citadel". Given the significance of this weekend for series finales and PV's progress toward various engagement goals, the leadership has swiftly assembled a last-minute request to highlight that customers can now binge-watch entire seasons of their beloved shows.
Throughout this campaign, I adhered to several core principles, namely ownership, thinking big, upholding the highest standards, and demonstrating unwavering customer obsession. These principles guided my approach to creative leadership. Given the numerous cross-variations that required testing to determine the optimal level of engagement and the strategy behind a vibrant new neon aesthetic, this campaign successfully materialized.
For some of the prominent titles involved, we needed to reinterpret static photography, and this is where my creative optimization efforts truly shone. I took on the responsibility of overseeing the entire process from inception to execution, including the delivery of campaign materials and the subsequent creative recap.
We were able to push the boundaries of creativity by introducing a new neon divider and integrating overlapping creative characters. Our custom creative presentation prominently showcases a prime blue neon divider, emphasizing three titles and infusing them with refreshing elements that symbolize celebration and affection for these featured shows.
Our custom creative approach extends beyond aesthetics; it incorporates elements that evoke the themes of celebration and a deep appreciation for these captivating shows. By painstakingly crafting the design from the ground up, we ensure that the promotion stands out and grabs the attention of potential viewers, enticing them to indulge in a weekend filled with exciting television experiences.
