FTL War Memorial
During my tenure at the Florida Panthers, I took pride in various projects, but one that particularly stands out is the Fort Lauderdale War Memorial. My role encompassed a diverse range of responsibilities, including brand development, creative direction, partnership acquisition, and data analysis, among others. However, one project that left a lasting impression was my involvement in guiding and overseeing the creative transformation and construction of the future Florida Panthers practice rink. This project was remarkable in many ways.
The ownership of the Florida Panthers, led by the visionary Viola family, demonstrated a forward-thinking perspective that extended beyond the immediate goals of the team. This endeavor wasn't solely about providing the best training facilities and equipment for our team's success, but also about creating something significant for the community to embrace and enjoy. It represented an investment not only in the future of the team but also in the city as a whole.
I distinctly recall one of my early visits to the iconic building, the War Memorial Auditorium, situated on the western edge of Fort Lauderdale's expansive 93-acre Holiday Park. This historic venue, initially opened in 1950 as a popular music and entertainment destination, had seen more vibrant days. Its architectural foundation remained beautiful, but it required extensive restoration and revitalization.
After numerous discussions with diverse stakeholders, the initial steps of the revitalization process took shape. My personal perspective and expertise were centered on the creative implementation and aspects of this magnificent property. The vision I emphasized revolved around preserving the foundational structure's essence while elevating it through the use of superior materials and aesthetics. The infusion of a modernized art deco approach brought a breath of fresh air to the structure, extending beyond with the incorporation of artistic contributions from local artists and a free-spirited, organic touch that enhanced the building's dynamic.
From the moment of the groundbreaking ceremony to stepping into the impressive entrance adorned with polished marble, carefully timed chandeliers, and navigational stars embedded in the floor, it evoked a sense of grandeur akin to the Titanic. From that point onwards, and even today, it has evolved into a remarkable addition to the cultural fabric and community of South Florida. While numerous individuals played a part in its rejuvenation and construction, I feel privileged to have been involved in shaping the groundbreaking vision and creative direction, alongside the development of the property's enduring brand identity and its new, permanent logo and marks.
This entire experience brings to mind a quote by Edgar Degas: "Art is not what you see, but what you make others see." The revitalization of this property represented a substantial and dedicated effort on the part of the Violas and the organization. For years, this location stood without any rejuvenation, not only in terms of its physical structure but also in the significance it held within the historical context. However, with the idea and commitment that breathed new life into this property, it has become an even more vibrant reflection of South Florida's culture.
In the spirit of Degas' words, the transformation here has not merely been about what one perceives on the surface, but about the profound impact it has on the community. This endeavor has opened the eyes of many, transforming it into a form of art that is accessible and cherished by all. I am privileged to have been involved in its initial vision and formation.
