Bleacher Report Sports on US Prime Video Channels
On October 5th, the US Prime Video Channels business introduced Bleacher Report Sports, which is a sub-brand of sports programming under Warner Brothers Discovery. Initially, this addition was made available to existing Max subscribers at no extra cost. Bleacher Report Sports will cover significant live events from MLB, NBA, NHL, NCAA, the US Soccer Federation (USSF), and Golf, with its first live event being Game 1 of the MLB National League Division Series on October 7th. This encompasses all the live sports content available on Warner Brothers Discovery's linear cable channels (TNT, TBS, TruTV). Additionally, Warner Brothers Discovery will offer supplementary video-on-demand sports content, including highlights, full game replays, studio shows, and other behind-the-scenes features.
In the launch of this initiative, my responsibility was to lead the creative development and launch campaign. I collaborated with various partners and stakeholders to ensure that we executed the launch within an exceptionally tight timeframe of just two days. This achievement was a significant success for both our team and the overall brand, as it allowed us to provide these valuable offerings to our customers. Ownership, innovation, and a strong bias for action were crucial elements in my approach to delivering this content.
What makes this launch particularly noteworthy and distinct for Amazon's Prime Video Channels is that Bleacher Report Sports represents a substantial expansion of the live sports events available on Prime Video Channels. While Prime Video Channels already featured notable live sports events such as NFL games on Paramount+, the addition of Bleacher Report Sports broadens our selection to include top broadcasts from other iconic sports leagues like the NBA, MLB, and NHL. This launch marks another significant milestone in our ongoing effort to position Prime Video Channels as the ultimate destination for all streaming video content, including live sports.
Key Takeaway
The most significant lesson I've learned is that innovation and rapid execution are vital in certain situations. However, what truly ensures a successful launch experience is working with streamlined processes, unwavering commitment, and optimal efficiency. Upholding a robust bias for action and demonstrating unwavering dedication are the key ingredients for achieving a successful brand and launch, ultimately delivering the best possible experience to our customers.
