Director of Creative & Brand Strategy.
In my position as Director of Creative and Brand Strategy with the Florida Panthers, my primary responsibility was to consistently push the boundaries of innovation in our creative initiatives. This extended beyond just seasonal game day elements to encompass grassroots initiatives, partnerships, in-game experiences, hockey operations, game presentations, and communications efforts. I led my team in developing fresh and unprecedented approaches that took into account our fan base and the distinctive hockey environment that our location offered. Here are some highlights from some of my most cherished campaign projects during my tenure.
Media Day
Every season, I collaborate closely with the head of game presentation to breathe life into our imaginative settings. We work together to transform my team's static creative concepts for the season into animated elements for in-game use and the lead-up to the season premiere. Here are some standout examples.
Time to Hunt
FLA DROPS
Animated designed logo exclusively for NFT Drops associated with the Florida Panthers during the 2021 Draft and the season..
Women in Sports
Being the inaugural female Creative Director in the history of the Florida Panthers organization, here's a brief excerpt from my feature as part of the NHL's Celebration of Women in Sports month. In it, I discuss my creative achievements and offer some advice to share.